Follow these steps to set up your custom sender name (e.g., PandaEPOS, Flames, PeriBlaze, etc.) so your SMS messages look professional when sent to supported countries.
1. Log in to Your Twilio Console
Go to: https://console.twilio.com/us1/develop/phone-numbers/sender-ids
Make sure you’re in the correct project.
2. Open the ‘Sender IDs’ Section
On the left-hand menu:
Messaging → Senders → Sender IDs
This is where Twilio manages all alphanumeric sender registrations.
3. Click “Create Sender ID”
You’ll see a button at the top right:
Create Sender ID
Click it to start the registration process.
4. Enter Your Sender Name
This will appear as the “From” name on SMS.
Guidelines:
Up to 11 characters
Letters and numbers only
No spaces
No special characters
Should represent your business or brand
Examples:
PandaEPOS
Flames
PeriBlaze
5. Select the Destination Countries
Some countries allow instant Sender ID creation, while others require approval.
Tick the countries where you plan to send messages.
Tip: Many countries in Asia, Middle East, Europe, and Africa support Alphanumeric Sender IDs.
6. Provide Required Documentation (If Requested)
Depending on the country, Twilio may ask for:
Business registration certificate
Website link
Brand name proof
Letter of authorisation
If required, simply upload the documents and continue.
7. Review and Submit
Check your details carefully, then click:
Submit for Review
For countries with instant provisioning, your sender ID may activate immediately. For others, approval can take 24–72 hours depending on the region.
8. Wait for Confirmation
You will receive:
A dashboard notification in Twilio
An email confirming approval or requesting more details
Once approved, your sender ID will show as Active in the Sender IDs list.
9. Start Sending Messages
After activation:
Use the sender ID in your API requests
Or assign it in your messaging service
You don’t need a phone number to send using a Sender ID
Your SMS will now show your brand name as the sender, which greatly improves trust and delivery rates.
Useful Notes
Sender IDs are one-way (customers cannot reply).
Some networks may replace your sender ID with a random shortcode if they don’t support it.
Use Messaging Services for smoother routing and fallback.